Bratz, as you may know, is an American line of fashion dolls manufactured by MGA Entertainment. Originally they were 10" dolls, released in 2001 – mostly consisting of Cloe, Jade, Sasha and Yasmin. They are portrayed as teenagers distinguished by large heads, almond-shaped eyes adorned with eyeshadow, and lush, glossy lips. In 2013, they were relaunced with a taller size - the taller 12-inch frame allows for a wider array of fashion design opportunities as well as enhanced articulation for increased playability.
To help introduce the next generation Bratz dolls as they are called, MGA Entertainment launched a special Real Bratz campaign, showcasing girls that exemplify the dolls' commitment to taking charge and seeking positive change. In addition to saluting Real Bratz girls who demonstrate such Bratz-defining characteristics as academic excellence and dedication to their friends, family and community, the campaign will also honor women who are leaders in such fields as business, politics and entertainment to help inspire and encourage today's generation of girls to continue to move the world forward.
Definition of Real Bratz Girls from the Campaign Mission Statement:
A Real Bratz girl is someone who works hard every day to be the best she can be and stands up for those who cannot stand up for themselves. A Real Bratz girl gives back to her community through her talent, her time, and her knowledge. She knows what it takes to make her dreams come true, even if it means doing the impossible. A Real Bratz girl thinks outside the box, innovates and invents, and brings new ideas and concepts into the world. Real Bratz girls are everywhere, in every classroom, in every neighborhood, in every city, and all around the globe. They grow up and become Real Bratz women, and continue to work hard to make the world a better place, both locally and internationally.
We were given Jade to review. We love her long hair, with the red streaks, and her funky fashion. My only hiccup was her big, glossy, red lip-sticked lips, but I also like that she is diverse and different from other dolls, I don't expect my daughter to want to run out and look and dress like this doll (she has many other dolls that she doesn't care to look or dress like) and it helps her to respect, accept, and play with dolls of varying looks just as she would with real-life friends. It also shows that no matter you look like, you can be "A Real Bratz Girl" as defined above. I love that they are encouraging girls to be the best they can be.
You can find BRatz Dolls at most major retailers.
*I was not compensated for this post, but I did receive a sample to facilitate my review. All opinions are my own.
*I was not compensated for this post, but I did receive a sample to facilitate my review. All opinions are my own.
